In the middle of the desert there are retirees, spring break kids, and for last weekend there were triathletes as well. It was 90 degrees, but the water was only 60. XTERRA wetsuit demos went well. People hated their current sunglasses, but loved the Rudy Projects. The wind picked up as the ground heated up, but our 10X50 booth handled like a champion. There were about 800 athletes racing a sprint or olympic triathlon. There was also a collegiate race which was fun to watch.
We handed out lots of samples and goodie bags over the weekend. First we had the packet pickup at a hotel Friday afternoon. Then we set up before the sun rose and had a great event. Our booth was close to the finish line which provided maximum exposure.
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